INSIGHT
We all hate aging. People that suffer cancer will love to age though.
IDEA
Every woman who corrects her wrinkles with a L’Oréal Paris anti-aging treatment, donate them to another woman who is fighting cancer.
We all hate aging. People that suffer cancer will love to age though.
IDEA
Every woman who corrects her wrinkles with a L’Oréal Paris anti-aging treatment, donate them to another woman who is fighting cancer.
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WEB VIDEO
EXHIBITION
Client // L'Oréal Paris - Fondazione Umberto Veronesi
Agency // McCann Worldgroup
Chief Creative Officer // Alessandro Sabini
Creative Directors // Eoin Sherry, Fernando Dominguez
Copywriter // Veronica Casini
Agency // McCann Worldgroup
Chief Creative Officer // Alessandro Sabini
Creative Directors // Eoin Sherry, Fernando Dominguez
Copywriter // Veronica Casini
Art Directors // Riccardo Daverio, Giorgia Raffaelli
Photographer // Paolo Spadacini
Production Company // The Blink Fish
Photographer // Paolo Spadacini
Production Company // The Blink Fish
