Tjintokk — Test Driving Facility

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Tjintokk — Test Driving Facility
Recruitment commercial for Sweden's largest car testing facility

Task

Inspire people to apply for test driving new cars in the North of Sweden and communicate the requirements of the position.

— a collab with Soja animation studio

Idea

To create an animated film showing the magnificent Swedish nature that applicants could be working in, as well as informative screens with a more technological feeling.

Style

The style is hand-drawn and magnificent but still soft and lovely. We use wide scenes to emphasize the scale of nature, and grainy textures to add a human feel.

Contrast

The round, snowy hills create a cool contrast to the elegant and futuristic car designs.

Colours

The colour palette is both lively and realistic. It mimics the blue tones in the area and combines them with vibrant reds that act as a highlight colour throughout the film.