Zenmaia — Sustainable Tea
Inspiring people to consume tea in a new, healthy and sustainable way
Inspiring people to consume tea in a new, healthy and sustainable way
Task
Communicate the brand story and benefits of consuming Zenmaia tea.
Tea, as it's meant to be
No teabags. No strainers.
No plastic. 100% organic.
No plastic. 100% organic.
Process
By studying the illustrations and shapes of the packaging, we defined a new visual language.
Style
We then moved on to style. Staying true to the brand colours, we added a texture for a hand-made feel.
Story
Every scene was carefully written into a script, then planned out drawing by drawing.
Story
Because this is a traditional tea, we wanted to work in 2D, adding bits of frame by frame and even simulated 3D.
Credits
Direction & Co-direction
Anders Waltz & Sunakshi Puri
Anders Waltz & Sunakshi Puri
Script & Story
Gonçalo Brito, Milena Chincholle
Gonçalo Brito, Milena Chincholle
Storyboard
Anders Waltz, Anaïde Chirinian
Illustration
Anaïde Chirinian, Anders Waltz, Gonçalo Brito
Anders Waltz, Anaïde Chirinian
Illustration
Anaïde Chirinian, Anders Waltz, Gonçalo Brito
Animation
Anders Waltz, Sunakshi Puri, Anaïde Chirinian,
Gonçalo Brito, Milena Chincholle
Anders Waltz, Sunakshi Puri, Anaïde Chirinian,
Gonçalo Brito, Milena Chincholle
Sound Design
Anders Waltz
Anders Waltz
Voice Artist
Claudia Velhas
Claudia Velhas
Comissioned by
Zenmaia
Zenmaia
