Project Overview
Adopting a Japanese fast casual dining concept specializing in donburi dish, our goal is to build an appealing and memorable brand identity suitable for its target audience. The brand concept mimics the vibrancy of Tokyo’s Izakaya-packed alleyway and people having a great time. The logo consists of various interpretations; delicious donburi, high quality meat, aroma, and all-day-long great service.
BrANDKRAFT Team (branding Development)
Creative Director: Will Gan
Account Managers: La Sari Melati & Athiya Dista Ramadhani
Graphic Designer: Uta Verina Maukar
*Product photography is provided by client
Thanks to
PT Bumi Pangan Utama
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