Oddict commissioned us to create a new CG ad to feature their new earphones.
The idea was to morph the product from a raw metal and make it pop up in various scenarios, having seamless transitions in between.
The 4 scenarios we built were based on different states of mind: Urban, Calm and Oniric. Beginning and ending in a neutral scenario to convey the brand's feel.
Process:
Credits:
Client: ODDICT
Agency: Hypebeast
3D Art Director, Animation & Lookdev: Edu Torres
Modeling & Animation: Diego Cavallaro
Houdini Artists: Pol Soler, Alba López
Sound Design: Aimar Molero
