Natural and Historical Guides is an experimental Itinerary design project
to promote Malta's history and nature through localities that lack good promotions.
Mqabba, Qrendi and Zurrieq were the chosen old towns for this project.
The concept behind the Natural and Historical Itinerary was to brand and promote
the three localities through print and digital material.
The Emblems
An element from the emblem of each localty was picked
to re-create minimal iconography for the town's branding.
The Logo
The monocrome logo's is made up of a shield, which represent
the historical aspect of a personal armor.
Postcards
Promotional Postcards to send to relatives
while enjoying the Journey.
while enjoying the Journey.
Badge Pack
Merchandise given with the natural and historical package.
Maps + Package
The concept of the maps is to create
one package that holds 4 maps.
Bag
A Branded hand-made cloth bag that holds all the items.
Photographic Journey Book
A4 Size Book with over 120 pages of full bleed photography taken
by myself for the itinerary project. Inside the book, after each locality section
there is another A5 booklets with additional information about town facilities.
Historical and Natural Guides App
The concept of the app was designed to reach a wider audience through digital media.
The Historical and Natural Guides Kit
