Il nostro elogio alla natura.
In 2020 we launched the new positioning of Lurisia, an italian brand of premium beverages.
Only those who know and deeply love nature can understand its details and be able to appreciate them. This is what we do, starting from natural treasures such as the Limone Sfusato di Amalfi and the Chinotto di Savona, we highlight every characteristic to create masterpieces of taste.
After launching the new brand communication, in 2021 we found a way to enhance even more the raw ingredients of Lurisia products, creating an immersive digital campaign that takes us inside the sounds and colors of nature.
Only those who know and deeply love nature can understand its details and be able to appreciate them. This is what we do, starting from natural treasures such as the Limone Sfusato di Amalfi and the Chinotto di Savona, we highlight every characteristic to create masterpieces of taste.
After launching the new brand communication, in 2021 we found a way to enhance even more the raw ingredients of Lurisia products, creating an immersive digital campaign that takes us inside the sounds and colors of nature.
Bolle & Stille
In harmony with the new 2020 brand positioning campaign, we also looked with fresh eyes at the most iconic of Lurisia's products:
Bolle and Stille, the incredible water that springs from the peaks of Monte Pigna.
Bringing to light the elements that make it unique, the campaign's visual traces the water's journey from the top of the mountain to the bottle, thanks to the presence of fresh water spurts, river stones and wild flowers: all to highlight a water so unique that it had to be bottled in a masterpiece of Italian design.
Bolle and Stille, the incredible water that springs from the peaks of Monte Pigna.
Bringing to light the elements that make it unique, the campaign's visual traces the water's journey from the top of the mountain to the bottle, thanks to the presence of fresh water spurts, river stones and wild flowers: all to highlight a water so unique that it had to be bottled in a masterpiece of Italian design.
Client // Lurisia
Agency // McCann Worldgroup
Creative Director // Fernando Dominguez
Art Director // Giorgia Raffaelli
Copywriter // Veronica Casini
Digital Copywriter // Giulia Capuccella
Photographer/Director // Fulvio Bonavia
Agency // McCann Worldgroup
Creative Director // Fernando Dominguez
Art Director // Giorgia Raffaelli
Copywriter // Veronica Casini
Digital Copywriter // Giulia Capuccella
Photographer/Director // Fulvio Bonavia
