Ajay Raghunandan's profile

Packaging Design - Mémoire​​​​​​​ Tin Hamper for Diwali

Mémoire​​​​​​​ Tin:

Overview:
We were to design packaging (Hampers and boxes) for chocolates that would help speak to the customers during the time of Diwali ( A festival of lights in India celebrating the fight of light over evil).
This design is regarding the design of a tin that can house many different smaller products by the Brand Smoor (Luxury Chocolate Brand and Baked products )

Design Thinking Process:
Time Frame- Sept. 2020( Pandemic time )
The world is in a state of lockdown with many people working from home. 
The brand is based out of Bangalore, India and India loves its festivals especially something like Diwali that is rather a huge phenomenon. Ironically, during the time of pandemic there seems to be a sense of separation and yet a sense of togetherness at home. 
I wanted to design this tin hamper with the thought of allowing the people to have something they can cherish - Stories and Memories; Tins are exactly those things that are used to keep things and become a part of the household in a one way or another around the world. 
Tying into the festival, togetherness at home and goodies from Smoor, 
I decided to name this - Mémoire  (Memory)


I used the pattern that would be subtle, nostalgic, classy and yet tying into the theme of Diwali with the intricate pattern that it is .
The above image are 3Ds for the Tin designs
Mood shot (3D) created to represent the vibe of the Tin
Mood shot (3D) created to represent the vibe of the Tin
Image edited(3D) as the Tin enters into production
Image edited(3D) as the Tin enters into production
Packaging Design - Mémoire​​​​​​​ Tin Hamper for Diwali
Published:

Owner

Packaging Design - Mémoire​​​​​​​ Tin Hamper for Diwali

Published: