Hypocrisy – Shame.
Feeling ashamed is seen as an act of repentance, regret and realizing mistakes. By playing with notions we can imagine a bad or good person regretting doing good or bad things, mixing the good/ bad in four different alternatives (bad person regretting good things, bad person - bad things, good person - bad things, good person - good things).
Another option is to see a hypocrite expressing shame without any hypocrisy in it. The shame feeling in the moment is sincere but situational and it doesn’t make the person less hypocritical in general. Or does the shame turn fakeness of hypocrisy into something real?