Moov is a furniture company from Brazil. The goal was to create a lasting brand to generate recognition and trust. Communicate with the young audiences and be consistent in all media, physical and digital. I defined an identity based on empathy, with a clean look, using a colourful palette within the images.
Identity keywords: Young and contemporary. Strong, but empathetic. With personality and contrast — simple and clean. Sophisticated, yet affordable. Not luxurious. Malleable and adaptable.
“A good brand is not one that you like or
dislike, but one that works, and that is appropriate.”
Sagi Haviv
