For the Ipath website redesign, the Ipath Creative Team worked with a team of developers to create a new look that was more youthful, edgy and fun, in order to connect more with our younger target market of teen skateboarders.
The style was rough, "campy" and sketchbook-like, mimicking doodles a high-schooler would scribble to pass time in class. I created many "sketch" illustrations of footwear, logos, skateboards, BMX bikes etc, all which became an integral part of the lined-paper background.
Hompage images were dropped in from the "Twitter-themed" Fall/Winter 2013 catalog (also art directed & executed by me), and the pages and store both display footwear and t-shirts featuring artwork I designed during my time as Creative Director for the company.
Original Pen Illustrations
Twitter-Themed FW13 Catalog supplies imagery for the new website
