A new world-class apartment tower and commercial development is to be developed on the shores of the Swan River, built around the historical East Perth Power Station. As an historical and exciting landmark, it will be a governing influence in the design of this new waterfront destination, one that offers a host of facilities and lifestyle options in a remarkable waterfront location.
The area will be offering a range of highly desirable living options and business opportunities. The community will revolve around the historical Power Station but also host art and culture centres, cafes and shopping as well as transportation.
The task is to develop an identity and a variety of visual solutions for the area and its promotion.
The audience are young executives, both from within the existing community and those entering the area, as well as those looking to invest into a soon to be thriving East Perth development. While housing is a key issue with the development consider that the area will need to be attractive business investors as well.
The tone of voice for the brief is:
Classy, Modern, Upmarket, Arrogant.
The area will be offering a range of highly desirable living options and business opportunities. The community will revolve around the historical Power Station but also host art and culture centres, cafes and shopping as well as transportation.
The task is to develop an identity and a variety of visual solutions for the area and its promotion.
The audience are young executives, both from within the existing community and those entering the area, as well as those looking to invest into a soon to be thriving East Perth development. While housing is a key issue with the development consider that the area will need to be attractive business investors as well.
The tone of voice for the brief is:
Classy, Modern, Upmarket, Arrogant.
Billboard
For Sale signage
Brochure mockup:
