Project Brief:
The Cameron School of Business (CSB) at the University of St. Thomas recently commemorated its 40th anniversary of providing ethically oriented business education. The objective of this project is to design a visually striking and meaningful logo to celebrate this significant milestone.
Inspiration:
This logo design, inspired by the iconic Link Lee Mansion, serves as a visual testament to the Cameron School of Business' 40 years of success, seamlessly blending tradition with a modern outlook. Rooted in the enduring legacy of the University of St. Thomas, the design pays homage to the cherished landmark that has symbolized the university's commitment to ethical business education.
Design Elements:
- University Colors: The logo will prominently feature the University of St. Thomas school colors, red and gold, to maintain visual consistency and strengthen brand identity.
- 40 Years: The client has specifically requested that the number "40" be a prominent element in the design, reflecting the 40-year milestone of the Cameron School of Business.
- San Serif Font: To impart a modern aesthetic, a sans-serif font will be utilized in the design. Open Sans, chosen for its contemporary appeal, is also the University's secondary font, creating a cohesive connection with the broader brand identity.
