GUARDIAN THAILAND
Singapore's friendly neighbourhood pharmacy and Healthy Beauty specialists Guardian are entering the Thailand market, and we were tasked to help them do so with a bang.
For Guardian's big entry into the market, we created a TVC to spread the brand's Healthy Beauty philosophy. To do so, we distilled the core values of Guardian and created a physical personification of the brand's entity—the sunshine Guardian girl, Som.
Bright, cheerful and incredibly positive, Som introduces us to some of the best products Guardian carries, as well as the best deals available to our friends in The Land of Smiles.
The TVC was also accompanied by a series of bumper ads and a social media campaign.
