NIKE ADAPT BASKETBALL MAG 2.0
ILOVEDUST worked with the Nike Basketball Dept to create visuals for the launch of the Nike Adapt 2.0 self lacing shoes.
Drawing inspiration from the film trilogy Back to the Future where the self-lacing MAG shoes first appeared we developed a 12 second animation and a set of stills set in a basketball coaches office for the release of the shoe.
Drawing inspiration from the film trilogy Back to the Future where the self-lacing MAG shoes first appeared we developed a 12 second animation and a set of stills set in a basketball coaches office for the release of the shoe.
Development
