Gina's Botanic Studio
Gina's Botanic Studio offers services custom bouquets, installations and venue styling. It was started because of the owner's edenic ideal to beautify the world. Believing that being surrounded by beauty is one of the keys to happiness, the studio seeks to delight their clients with custom-made nature and floral installations and also cultivate a deeper appreciation for nature by providing house owners with the necessary tools and knowledge to create their own works of art in an urban space.
The logo was inspired by Gina's careful attention to her custom installations and arrangements. In her desire for beauty, Gina often rearranges her botanic elements. This is expressed through typography by having the initials 'GBS' rearranged depending on the touchpoint and setting. A sophisticated illustration style was also chosen to show Gina's refined skillset and add depth to the brand visual identity.
Art Direction & Design
Edward Lau Hao Jun
Illustrations
Oh Hyunju Yuri
Postcards which shows the plant of the season and advice on how to use it in a flower arrangement.
A printed portfolio was created so that potential clients may browse through their work in-store.
Posters to be placed in-store or posted on social media to inform people about upcoming events/workshops. A secondary colour palette was also developed for the posters so that the different events/ workshops can be more distinguishable from each other.
Website Mockup
A mockup of the website was also designed. The site is split into two different screens to allow the logo initials 'GBS' to be rearranged on various pages. The illustrations are also placed throughout the website.
As part of Gina's mission to spread beauty and empower home owners to create their own floral arrangements, an application was also designed to create a community around these people and facilitate the booking of the workshops. You may view the prototype by clicking the link below.
Thank you!
