This project deals with 3 major themes:

Collection Analysis, Proposal for perfume, Campaign launch

It starts with analysing a fall collection 19-20 by Celine and extracting a suitable client persona delving into their lifestyle, fears, likes and ways of self expression. 

There are some iconic products used by the brand year after year and in particular the 19-20 fall collection. 

How these iconic products reflect the client's persona through fashion is key focus in the project.

Further, there is a proposal for a hypothetical perfume for the same fall winter 19-20 collection by the brand. This takes inspiration from the product and material research done in the previous section( collection anaslysis)  of the project.

The final part of the project talks about the plan to promote and launch the campaign for the collection.