These interactive street ads allow shoppers to begin experiencing White House Black Market's amazing service and quality before ever entering a store. By selecting their size, the mannequin's shape adjusts to match that of the user. They then can select various differet tops, bottoms, and accesories to see how outfits will look on their body type. Once an outfit is complete, the user is offered four methods for saving & sharing their unique outfit that makes them "Feel Beautiful."