慢溫 MenWen
MENWEN is a crystal jewelry brand with a belief that a slow-paced lifestyle creates a better self, and adorable jewelry gives people confidence and pleasure.
The exquisite identity is built on the abbreviation of MENWEN and transformed into a delicate typeface with a classical frame. The composed olive green color and marble texture make the brand look not just elegant, but mystic and refined.
To create a world of fantasy, a classical MENWEN castle is built and gracefully embedded with symbolizing elements, such as owls, Polaris, hourglasses, arches, gems, etc. With the same fantasy elements extended to all printed papers, packaging, jewelry tags, and store decorations, the brand image is manifested to all details, creating a magical and healing adventure for anyone to explore.
The exquisite identity is built on the abbreviation of MENWEN and transformed into a delicate typeface with a classical frame. The composed olive green color and marble texture make the brand look not just elegant, but mystic and refined.
To create a world of fantasy, a classical MENWEN castle is built and gracefully embedded with symbolizing elements, such as owls, Polaris, hourglasses, arches, gems, etc. With the same fantasy elements extended to all printed papers, packaging, jewelry tags, and store decorations, the brand image is manifested to all details, creating a magical and healing adventure for anyone to explore.
商標取自慢溫MenWen的縮寫MW，呼應產品的特性，以優雅的細膩線條與古典圓框，勾勒出有細節、精緻的商標，搭配沈穩的墨綠色與礦石紋理背景，烘托出品牌的神秘感與高質感。
為了打造慢溫引人入勝的奇幻國度，透過插畫與圖紋細膩刻畫貓頭鷹、北極星、沙漏、拱門、寶石等元素，組合成一個古典城堡的形象。識別運用至店卡、飾品吊牌、保固書、信封、包裝與產品等環節，建立一致且完整的品牌印象，讓顧客期待擁有一場奇幻與療癒的質感體驗，也準確呼應品牌的精神與願景。
Credit：
Client_MENWEN
Project Director_Chi Yao Tang
Design Manager_Hsiang Chia Wu
Planner_Chia Ling Tsai
Art Director_Chun Yao Huang
Designer_Jiang Xin Zhang, Wei Zu Chen
Photographer_Chi Yao Tang
Print_易加印刷
