De Bona Motors
Campaign
The Client
De Bona Motors is a group of official dealerships, authorised workshops, and spare part warehouses with nine offices distributed around Veneto and Friuli Venezia Giulia.
The Objective
To identify the concept for the design of a consistent promotional campaign of the Peugeot 208 in the new Vicenza dealership.
The Outcome
'The Future' is the umbrella concept chosen to introduce the innovative Peugeot 208, a hybrid electric car, to the automotive market. In the same way, the new dealer also represents the beginning of a future-forward vision. In linking these two ideas, the tagline "The future is here" was chosen to convey the theme of the event.
The design and art direction of the spaces and event performances were planned out in collaboration with Circuitozero. On social media channels, specifically Facebook and Instagram, drive-to-store campaigns were launched to follow the event's growing registrations.
The design and art direction of the spaces and event performances were planned out in collaboration with Circuitozero. On social media channels, specifically Facebook and Instagram, drive-to-store campaigns were launched to follow the event's growing registrations.
— Art Director: Pierfilippo Ariano
— Designers: Alessandro Caminiti, Elisa Cianferoni
— Project Management & Social Media: Niccolò Mamprin
Year 2019
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