Introducing the new vivo APEX 2020 concept phone, we designed and executed a sixty second product launch film. Using 2D statements as a starting point we built subtle and stylized animation around the unique features of the phone.

As part of the great global team working on this spot I was able to work on initial lookdev, styleframe design, technical R&D as well as animation. Animation in Cinema 4D and Houdini, rendered with Octane.

Process, Design, R&D

Year
2020

Client
Oppo

Studio
frame.dk 

Full Credits