Rebranding TGI Fridays UK
TGI Fridays is one of the world’s most loved and recognisable hospitality brands. Launched in 1965 on the corner of New York’s 63rd & 1st, famous for flamboyant cocktails, delectable dishes and a certain film featuring Tom Cruise, the brand has always delivered a unique and entertaining experience and created incredible emotional connections with many consumers.
We worked with the brand for the past 6 months to redefine their BrandWorld — both visually and verbally.
We worked with the brand for the past 6 months to redefine their BrandWorld — both visually and verbally.
