Many of the wines that we see on the shelves come with words on the back label that scare people who are
entering this wine world. OhNo is the wine that eases this entry.
Created for Darwin Vineyards, this project consists of the branding and packaging design of the brand OhNo.
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For every sale Darwin Vineyards makes, they donate part of the profit to the Durrell Wildlife Conservation Trust.
Registered Charity Number - 1121989
The colours used in this label were inspired by the variety of fruits from Chile. With these colours, we manage
to convey a more friendly and approachable look.
Did you know that within South America, Chile is responsible for 60% of all fruit exports? Chile is the
leading exporter of fresh blueberries, grapes, plums, dried apples and prunes.
Grape is the leading fruit followed by apples and blueberries.