NIXIE BEAUTY
About: A beauty brand, mainly for eyelashes, it will be selling products such as eyelashes, beauty products, creams, makeup, beauty essentials, etc.
Requirement: Looking for a logo that will stand out, be bold, trendy, more towards the abstract side, simple but to stand out. want the logo to look, girly, chic, feminine.
Target: Females Looking for trendy beauty products and chic fashionable eyelashes.
Discovery: After getting the requirement for the brand logo creation. I researched the name "nixie" and some logos similar to the brief for inspiration to move to the next process.
So the nixie is from German, related to the archaic English word nicker, denoting a water demon believed to live in the sea. So it's a fairytale of a water spirit or a water fairy.
Inspiration: So here I look out for some fairies relevant to the business and name for inspiration and mood board for the effective logo creation process.
Into Action: Understanding the possible approach for logo design. I crafted some relevant concepts with the keywords and styles generated.
Keywords: Nixie, Fairy, Beauty, Chic
Styles: Bold, Abstract, Feminine, Modern
Initial Concepts: initially i went for some diverse concepts & we decided to go for minimal and monoline logo design.
Final Logo: After showing the monoline logo we agreed to go with it for the final logo, later I did refinement and little changes and we selected this, which is modern, abstract, chic, and feminine in appeal of course.
Colors: Color inspires emotion and helps communicate our brand personality, therefore chosen rich colors that are feminine and also well fit for the brand.
Typography: The typography is also inspired by luxurious brands, so selected one serif font and one sans-serif typeface for the perfect combination.
Patterns: The patterns are created wisely to transmit the feelings of brand. One is for background usage and other is for packaging purposes.
Applications: The following mock-ups are representations of how the logo along with its pattern will be used, and how the identity will look alike. It is for exhibition purposes: Lashes Box, cards & stationery, etc.
Social Media: Follwing are the social media posts I designed for this brand's marketing purposes
Abdullah was outstanding from the very beginning of the process right down to the end. We started off with just a logo but due to Abdullah's amazing ideas, I also wanted him to make business cards, social media posters and packaging designs. Abdullah was very professional and didn't hesitate to make any changes. He would constantly adapt the work until I was satisfied. I would most definitely recommend Abdullah to anyone who needs help with digital content creation.
Ishani Dhir
FOUNDER & CEO
NIXIE BEAUTY
