T H E M A T C H U P
Surrey Hospitals Foundation vs. Illness
Surrey Hospitals Foundation (SHF) is one of Canada's largest healthcare fundraisers, supporting one of the country's fastest-growing cities. Amidst the global COVID-19 pandemic, we had the opportunity to embark on a re-branding project that would solidify SHF to become the nation's unstoppable force for life-changing health care. At the centre of the new brand is a catalyst representing how a donation acts as the spark to better healthcare across all seven city-regions. Combined with a bold colour palette, contemporary design, and heroic portraits of healthcare workers and patients, the brand positioning of Life Unstoppable™ takes form. We broke away from the category conventions of happy smiley doctors and patients to show real-life through the lens of authenticity. It's time to celebrate the courage and dedication of medical staff and patients and prove that with the generous support of donors, together, we are unstoppable.
