Logo Redesign
Stable Mattenhof
Challenge
The owners of the Mattenhof stable asked me to redesign their appearance. Stable Mattenhof is a family business which has specialised in horses and riders since 1946.
The owners of the Mattenhof stable asked me to redesign their appearance. Stable Mattenhof is a family business which has specialised in horses and riders since 1946.
Idea / Design
As the Mattenhof stable is well known in the equestrian scene and the trotting horse was already an integral part of its appearance, I decided to keep it. However, I have redrawn and modernised the trotting horse. The dark green was refreshed and the black of the old logo was left out. Instead I added the colour beige as a contrast to the green. I chose a plain but elegant font to emphasise the exclusivity of the riding stable. For the communication media I also used forms that embody the pastures of the farm to make them look more playful and independent.
As the Mattenhof stable is well known in the equestrian scene and the trotting horse was already an integral part of its appearance, I decided to keep it. However, I have redrawn and modernised the trotting horse. The dark green was refreshed and the black of the old logo was left out. Instead I added the colour beige as a contrast to the green. I chose a plain but elegant font to emphasise the exclusivity of the riding stable. For the communication media I also used forms that embody the pastures of the farm to make them look more playful and independent.
Design, Art Direction, Konzeption & Illustration by Delia Guerriero © 2020
