Kåska
How do you position a new brand in a market that’s super saturated on the other hand, while on the other, you’re in a virgin category (low-alcohol distilled spirits) just being born?
Drinking is changing, but even more, so is the shift in people’s thinking. The Founder’s of Kåska have a strong agenda and motivation to support and catalyze this change toward a more equal, aware and accepting world. This was the intrinsic foundation of Kåska.
But how? Why? As a drinks brand?!
Instead of choosing to be “loud agitators on the barricades”, we realised that while the loudest front-runners do ignite the first waves of change, the biggest impact happens when “radical” ideas are democratized, entering the casual discussions of the more moderately opinionated larger masses. What a better vessel to facilitate constructive, mind-opening discussions than a tasty, low-alcohol beverage.
Drinking is changing, but even more, so is the shift in people’s thinking. The Founder’s of Kåska have a strong agenda and motivation to support and catalyze this change toward a more equal, aware and accepting world. This was the intrinsic foundation of Kåska.
But how? Why? As a drinks brand?!
Instead of choosing to be “loud agitators on the barricades”, we realised that while the loudest front-runners do ignite the first waves of change, the biggest impact happens when “radical” ideas are democratized, entering the casual discussions of the more moderately opinionated larger masses. What a better vessel to facilitate constructive, mind-opening discussions than a tasty, low-alcohol beverage.
Illustration: Toni Halonen
Photography: Fred Karlsson, Tuomas Lindgren
Photography: Fred Karlsson, Tuomas Lindgren
Our mission is simple – we want to create social moments, conversations and good times over tasty light drinks. For Afternoons Together. Kåska is an Afternoon spirit for those Wednesday afterworks, for the sunny days on the terrace, for the casual meetings in our living rooms. For moments to remember.
Monogram
Speaking to the vernacular of the distilled spirits category, we created a unique monogram that encompass's the letters KÅSKA and among other things is an abstract representation of the vetruvian “gender neutral” person. The monogram can be applied to various touch points of the brand.
