MICKEY & MINNIE COLLECTION CAMPAIGN
LEFTIES
LEFTIES
Communication campaign for the MICKEY AND MINNIE COLLECTION in the Children's section.
Its implementation took place in all LEFTIES stores worldwide. For the launch of the in-store campaign, we wanted to communicate the price t-shirts for boys and girls. Taking this objective into account, a series of graphic elements were created for inside and outside the stores. As the main element, a giant vinyl was developed that was adapted to all shop windows. Signs were also designed for the interior of the store that helped to identify the collection area as well as photographs of the garments. All the elements were made in such a way that they could coexist within the space in a coherent way. This allowed to give a great impact to the client and to communicate the new collection in a powerful and clear way.
