Magazine ad :: "Big. Daunting. Engineery. Nerdy. Cold. Mysterious. Borning. We asked non-IBMers what their perception of IBM was. This is what they told us."
Magazine ad reverse :: "Intimate. Approachable. Designy. Nerdy. Inviting. Relatable. Exciting. We're changing things around here. Welcome to IBM Design."
Magazine ad foldout :: "I designed a tool where doctors can master a procedure that evaded them their whole career. -Jodi Cutler"
Promotional Accordion Booklet
Redesigned personal print collateral
IBM Design Swag
