Enough!
The Alliance for Climate Education works with teenagers, particularly those of color, to increase awareness around climate change as a core issue for voting. They came to us with a new campaign idea, and asked us to name the campaign and design a full brand around it. Crucial to the entire project was creating a name and identity that appealed to young people and instantly caught their attention in a sea of social campaigns about voting. We named it Enough! to express the frustration of the youth with the current political avoidance of the issue, as well as to underscore that we are running out of time with climate change.
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