J BALVIN x AIR JORDAN 1 | by REYES
José Álvaro Osorio Balvín, better known as J Balvin, is a Colombian reggaeton singer. He has been referred to as the "Prince of Reggaeton", and is one of the best-selling Latin music artists with sales of more than 35 million records worldwide. J Balvin will release his Air Jordan 1 collaboration later this holiday season. He becomes the first Latino artist to collaborate on the iconic silhouette, Balvin’s Air Jordan 1 features a vibrant tie-dye design on a layered canvas and sharp edges, being this the main thing that inspired this creation based on the concept of the unique shoe design.
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