Vedic Balance - Branding and Launch
Background:
Vedic Balance aims to provide health and beauty products that focus on holistic wellness. As its name suggests, it is inspired by Ayurveda, the ancient Indian practice of health, which is all about the balance of different elements and takes a holistic approach to healing.
Inspiration:
Our task was to look for inspiration and elements that resonate with the brand. The brand stands for holistic healing and wellness, and what better place for inspiration than Mother Nature herself.
These minimalistic symbols depict different aspects of nature.
We narrowed down to three elements we felt were in perfect harmony with the brand. These elements symbolise specific themes, namely chakras, leaves and mountains. These were then woven into three logo options.
Of these, the client chose the first option, based on chakras or energy centres of the body.
Energy.
Rising and ebbing.
Ying and yang.
Positive and negative.
Always flowing.
We then used the logo to mock up the packaging of the brand's offerings, as well as some social media posts.
You can find the full deck, including other logo options, here.
