DON : "Sometimes, words are easier to write than to say, and also easier to read than to listen to".
We want «Don» to re-focus on the essential component of a face-to-face relationship : unspoken words, interpretation of the other’s unconscious gestures, intimacy and sharing between close friends.
«Don» has a unifying power : people are gathering to take a glass and share this moment. «Don» contains the message the donor discretely offers to the recepient : the message will be discovered by the recepient while enjoying his glass. It will then be able to bring the dialog to a new level.
We realize that this bias is not a return to a communication made obsolete by current technologies. On the contrary, we believe that the authenticity of a face-to-face is a principle inherent in the progress.
Created in collaboration with Christophe Branchu and Baptiste Maingon (2013)