Parliament Branding
Parliament is a Brewing Company based out of Quito, Ecuador.
For this project, I began with sketches and turned them into vectors in Adobe Illustrator. After working through different lockups, styles, and variations, I decided the logo would read better at a small scale if I reduced the line work. Despite eliminating lines, I made an effort to maintain the brush stroke affect and detailed style. I selected a font that echoed my brush style and communicated a regality worthy of an owl.
