SMOORE SMOORE's profile

AAA Going Places Magazine

The opening spread of a 3-page feature on the Eastern Mediterranean.
This advertorial had a lot of components and only two pages. I tried to squeeze it all in, with many photos and colors that blended together to convey how natural and outdoorsy a trip to Alaska could be.
This is an advertorial for the AAA Cruise & Travel Show.
This was one of my most challenging 3 page spreads to date. I had an enormous amount of copy, none of which could be cut and no images or image ideas from the client and writer. As much as I wanted more white space, I felt it was important to add images and color to offset the rather dry reading material. After multiple brainstorm sessions, I finally decided upon "Happy, trust worthy looking people, thought bubbles and bright colors."
 
If nothing else, this spread catches your attention.
This is one of my favorite spreads, for the typography alone. I had fun with it.
This is a fun, happy layout and one of my favorite one page editorials.
AAA Going Places Magazine
Published:

AAA Going Places Magazine

Layouts I've created for AAA Going Places Magazine

Published: