Luv Betsey by Betsey Johnson Makeup Collection

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★ LUV BETSEY BY BETSEY JOHNSON MAKEUP COLLECTION ★

Surface & packaging design for Walmart-exclusive Betsey Johnson makeup line, Luv Betsey Cosmetics. Collection includes eyeshadow palette, glitter palette, lipstick set, lip gloss cremes, lip gloss shimmers, black eyeliner & mascara duo, highlighter palette, brush kit and cosmetics bag.

Betsey's original illustrations were broken into individual icons, recolored, and arranged to overlay my illustrated black and white patterns of fashion textiles (plaid, fishnet, polka dot, stripe, checkerboard, and argyle).

Huge thank you to James DeMolet, Zina Zegans & Melissa Hoffman for the art direction ~ 2020

Collection was launched November 1st, 2020. Sold out online and 70% sell through in stores. Endcaps featuring the cosmetics line displayed in 1,400+ Walmart stores.

Read more about the collection here:
Nylon, Allure, InStyle, E! News, Popsugar, New Beauty, Stylecaster, TrendHunter, Best Life

★ LUV BETSEY BY BETSEY JOHNSON HOLIDAY 2021 MAKEUP COLLECTION ★

Packaging design for Walmart-exclusive Betsey Johnson makeup line, Luv Betsey Cosmetics. Collection includes 56 piece color collection, mascara and eyeliner kit, brush kit with cosmetic bag, lip gloss trio and eye shadow palette.

Betsey's iconic rose print artwork overlaps colorblocked backgrounds.

Many iterations were created before Walmart's buyers selected this final look.

Big thank you to Zina Zegans & Melissa Hoffman for the art direction.
Launched November 1st, 2021 as the follow up release to the initial collection, pictured above.

Read more about the collection on Nylon, New Beauty and Glossy.