@ CBA B+G + Mariana Karassawa and Felipe Takashi. All rights belong to Orfeu and CBA B+G.
Excellence is not negotiable.
Orfeu Cafés Especiais launched a Microlot that won the Cup of Excellence, the greatest and most prestigious international coffee competition for high quality coffee (something like an “Oscar Award” for this beverage).
The awarded Microlot – 2018-2019 harvest – a rare, handpicked, chemical-free coffee, called for an exclusive and innovative packaging that matched its quality. Very few producers achieve an award-winning organic coffee, which requires the perfect combination of different factors such as altitude, weather, soil, innovation in coffee varieties, technology and know-how.
Orfeu’s 100% organic coffee, grown at 5.250 feet on the mountains of Southern Minas Gerais, is the crop of nature at its best. The product’s visual concept and presentation had to express and highlight this rare combination of factors. Due to its resemblance to wine category (exclusive piece of land, superior seed quality as well the knowledge of its connoisseurs), the inspiration came from it's universe.
The solution was to create an exclusive cylindrical package, sophisticated and simple to better preserve the bottle. The bottle protects the beans from the light, keeps them fresh and shows the coffee beans in an unexpected way. All the details and information were carefully crafted to be presented on the front label. A seal on the bottom right corner made the reassurance of an exclusive product, and give the space to be numbered by hand.
Only 700 bottles of the awarded Microlot – 2018-2019 were made, all hand labeled and hand numbered. It was an absolutely success, all the bottles were immediately sold out.
