A complete project was one of the information sheets on the regional costumes.
One day, talking with the museum authorities, I mentioned a request to them.
I wanted to create a collection of sheets that would inform students and tourists
about the typical costumes of Guatemala.
There is a series of information sheets for elementary and high school students with topics
such as vertebrate animals, the country's presidents, the colonial period, etc.
• To create a unified graphic style, which would be following the manual of graphic standards,
which I had developed as a thesis in my M.gA. Study on multimedia visual communication
at the Tomas Bata University in Zlín, Czech Republic.
• Use the color of the museum's logo as a distinctive feature. A bright and intense dye with turquoise shades.
It is considered one of the most modern colors of Mesoamerica since on my research, it was the last color discovered and used by the Mayas for their visual communication in various uses and changed the history
of art in the world. A color that culturally denotes modernity. It is also a dark color, which visually helps
to focus the eye on the details of the costumes exhibited.
• Define the topics and the amount of text for each subject. A situation that was quite complicated to implement because the archaeology and anthropology people insisted that each place is so different and has too much information. But in the end, I got them to understand my point of view by explaining that we were looking
to unify and generalize the information. So that it would be easy to understand for people who are not experts
on the subject and learn something basic about it. I know that if you dig deeper, there are a lot of details, exceptions, etc. But we needed a simple basis for the public.
• Choose the photographs of each region, also the most representative graphic elements
of each regional costume.
• When presenting the project, I used the logo and corporate image concepts that I had worked
on in my thesis in the Czech Republic in 2003. The museum's logo has of today (2022),
an extended transition that will define its final image at some point.
• The project is in its initial phase because so far, we are focused on talking about the female indigenous costume. We still have to do the male costumes, the children's costumes, the married costumes,
the bachelor costumes, etc. There is a lot of material to be done.
