Ungava Gin is made from rare arctic botanicals that can only be harvested four weeks a year in a region of the world that few people have visited. For the national launch of Ungava Gin, we created a “wild” persona that reflected these unique origins, while also piquing the curiosity of trendsetters and drink connoisseurs.
The distinctive yellow colour of the gin anchors the whole campaign, creating a vivid canvas that brings out the natural beauty of the botanicals and the landscape.
This pop of colour makes every execution stand out in every environment, making Ungava Gin a true standout in the competitive, and mostly minimalist, gin segment.
CREDITS
Client: Corby - Ungava
Agency: Havas Montréal
Creative Director: Carle Coppens
Art Director: Patrick Seymour
Copywriter: Adriana Palanca, Caroline Joassin-Bruneau
Illustrator: François Couture, Michael Bonnette
Maurice Gervais
