This is a sample of the copywriting work I created for MINI's social-media and email channels in the Latin American market.
Each piece of communication looked to engage customers by using the witty, adventurous and straightforward tone of voice of the brand.
The results were very positive as it was possible to define a distinctive tone of voice for MINI's online communications and increase its average CTR (from 5% to 20%) on email campaigns.
Social Media Post #1
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Social Media Post #2
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Email Camapaign
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