Vilnius Culture Night is a nocturnal festival in Vilnius organized by Vilnius City Municipality as a gift to the capital, its residents and guests. Spawning into streets, squares, museums and theatres, it has become a regular feature of the city where local and international contemporary artists showcase their work.
In 2020 it was decided to set the main focus on the viewers relationship and perception of culture.
Given the fact that the event and its activities are friendly for all ages, the idea was simple: it doesn’t matter if you don’t understand the culture, just come to the event, have fun, get inspired and make your own meaning of the things that you see.
The main visual invited people to become cultural sleepwalkers for one night, come to the streets of Vilnius and completely surrender to the influence of culture, filling their heads with inspiring ideas.
Approved visual with key message – inspiring culture:
