Rip van Wafels is a startup cookie venture founded in a Brown University dorm kitchen in 2009. The company produces stroopwafels - a staple of Amsterdam street vendors little known outside Holland. I assisted Rip van Wafels in an extensive rebranding effort to create a new website, redesigned package, and rollout in over 100 Peet's Coffee & Tea locations.
As Rip van Wafels positions its brand in the specialty coffee industry, I proposed the company structure its marketing output around a Dutch tradition known as "koffietijd," or coffee time. Our team built an an entirely new brand ethos encouraging Americans to break free from hurried coffee breaks with a slower, more enjoyable koffietijd.
Please visit http://www.ripvanwafels.com/about to view our work in action!
Point-of-Sale Display for Peet's Coffee & Tea
Concept: Provide snappy copy which highlights Peet's and Rip van Wafels' shared Dutch heritage.
Package
Concept: Offer interested shoppers a glimpse of koffietijd with step-by-step instructions to properly enjoy a Rip van Wafel.
About Us Section
Concept: Create a compelling founding narrative suffictiently distinct from other dormroom startups.
