CLIENT / SIGILL is an Italian company specializing in the DIY, construction and automotive sectors with decades of experience in national and international markets. Over the years, the company has been able to differentiate itself with high technical content and its ability to develop original and customized solutions.
TASK / Define a new brand positioning with a new payoff that represents the new brand values. Give a new look to the brand, from the logo to the restyling of the product labels.
SOLUTION / We updated the way the brand speaks to customers through a modern, bold and new language. The new brand positioning begins with the payoff “Dai forma alle idee” (Give shape to ideas): a statement that demonstrating the creative value of the product in the DIY and professional repair sectors. The rebranding of the logo followed the new positioning. The ellipse of the previous logo has been replaced by a bolder and more compact typography. The work was completed by a photo shoot, designed to show the products in their ideal context, surrounded by all the materials on which they are used.
TASK / Define a new brand positioning with a new payoff that represents the new brand values. Give a new look to the brand, from the logo to the restyling of the product labels.
SOLUTION / We updated the way the brand speaks to customers through a modern, bold and new language. The new brand positioning begins with the payoff “Dai forma alle idee” (Give shape to ideas): a statement that demonstrating the creative value of the product in the DIY and professional repair sectors. The rebranding of the logo followed the new positioning. The ellipse of the previous logo has been replaced by a bolder and more compact typography. The work was completed by a photo shoot, designed to show the products in their ideal context, surrounded by all the materials on which they are used.
VALUE PROPOSITION / Sigill is all you need to shape your ideas. A long experience in the sector combined with a commitment to research, innovation and constant attention to our customers' needs makes us the best choice for everything DIY. Every day we select raw materials and subject the production processes to strict safety and quality controls, to create products that make everyday life easier, for you and for those you care about.
PAYOFF / Imagination, intuition and speed of execution. Creativity means combining existing elements to design new solutions. Starting from this assumption, we defined the new payoff “Dai forma alle idee” (Give shape to ideas). A brand positioning that highlights the company's values and the creative power of its products. A statement dedicated to consumers, sellers and industry professionals who every day choose to give shape to their ideas with Sigill products.
