Milena Fashion
is women's beachwear shop, in Dubai, UAE.
Request:
Old logo restyling. The new logo’s goal was creating a heraldic symbol for the boutique, that depicts every client as queen of the sea and the beach.
Old logo restyling. The new logo’s goal was creating a heraldic symbol for the boutique, that depicts every client as queen of the sea and the beach.
Solution:
Milena Fashion Logo results in a unique symbol, easy to remember, which recalls in client’s mind the concepts of: elegance, power, reliability, luxury, high-end products, professional customer care, kindness, and flattering beachwear design.
Milena Fashion Logo results in a unique symbol, easy to remember, which recalls in client’s mind the concepts of: elegance, power, reliability, luxury, high-end products, professional customer care, kindness, and flattering beachwear design.
Agency: Sara Avans
Concept and graphics: Mattia Petterlini
All the elements creating the symbol have a specific meaning:
- The Star, the main element, is like a pearl inside a seashell. Like every client is a star inside the Milena’s store (high-end customer care), and on the beach (wearing Milena Fashion’s beachwear);
- The Mermaids recall sensuality, charm and every woman’s desire of looking like a mermaid;
- The Queen’s Crown enhances the image of luxury and royalty. It conveys the idea that a woman wearing this brand is the queen of beach, because she fells, and is seen by others, like a brilliant and gorgeous Star.
