Client: Calém Velhotes® Vinho do Porto Tawny
Campaign Name: Até sermos velhotes - Until we're old
Formats: Spot Tv & Digital contents
Year: 2020
Advertising Agency: MBCS
Creative Director: Ricardo Beleza
Creative Copywriter: João Lourenço/ Martim Calado
Project Manager: Joana Neves
Designer: Claúdio Van der Hart
Motion Designer / Video Editor : Guilherme Bellini
Media Agency: Initiative
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Context
Living a pandemic is never a positive thing. Especially when the most vulnerable are the ones who give us our brand name: Velhotes (aka “the elderly”).
So, how can we help these people whose experience and know-how represent our brand so well?
Rationale
Helping the most vulnerable (the Elderly/Velhotes) is everyone's obligation. Especially from a brand that wants everyone to taste the result of their ancient experience:
the Porto wine.
Thus, there is nothing like showing that despite this pandemic, we all continue to live the same, but in a different way, until we return to normality. And until then, we can help our elderly with a small contribution to the Red Cross: all this to continue to live in community until we are Velhotes (old).
