Client: Corine de Farme
Campaign Name: Somos todos bebés — We’re all small babies
Formats: Spot Tv & Digital contents
Year: 2020
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Advertising Agency: MBCS
Creative Director: Ricardo Beleza
Creative Copywriter: João Lourenço/ Martim Calado
Project Manager: Joana Neves
Media Agency: Initiative
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Context
When we are born, we arrive into a world we don’t know. And from the moment we open our eyes for the first time, we are always exploring and discovering.
We realize how everything works, what the dangers are, the good things, the bad things, what we can and cannot do…and we do all this step by step.
Rationale
Due to the pandemic, the world changed, making us not knowing it like we did before.
So, for the first time in our lives, there is a new strong type of connection between parents and their children: they are giving their first steps in this new world, discovering it together.
Conceito/Insight
In this new world,
we’re all small babies.
Conceito/Insight
In this new world,
we’re all small babies.
