Slovakian Census 2021
Competition proposal for the visual identity and communication campaign of the Slovak 2021 Census. The keyonte of the visual concept is to emphasize the importance of every single life
of the country's inhabitants and his/her personal story, regardless of race, ethnicity or specific minority. That is why the campaign itself works with five language versions of the most important mottos, as these languages – Slovak, Hungarian, Romani, Czech, Ruthenian and
Ukrainian – also appear in the country itself.
of the country's inhabitants and his/her personal story, regardless of race, ethnicity or specific minority. That is why the campaign itself works with five language versions of the most important mottos, as these languages – Slovak, Hungarian, Romani, Czech, Ruthenian and
Ukrainian – also appear in the country itself.
The dominant symbol of the campaign is the year 2021 itself as the year of the census, which changes into a counter. The visual is complemented by a geometric illustration of the country's inhabitants.
