Mask, social distancing and hygiene, three basic and yet effective rules to stop the virus in the "new normal". This campaign calls for individual responsibility, and instead of using a pedagogic language, we decided to grant relevance to the message to make it omnipresent and reach every citizen. 

The hands are the main icon of the campaign, emphasizing the constant washing with soap or sanitizer, being this one of the most efficient ways to stop the virus. Also, to reinforce this message, we went with an aseptic but strong tone with the repetition of the type, with the objective of transmitting the message on a straight forward way.

Thanks and Stay safe!