Nelma's Moringa was a project that involved value addition to local Kenyan products for the export market. The target market was the young upper-middle class market overseas. The challenge was to take a health drink and develop a brand that would make it suitable for a market with more sophisticated tastes. I'm glad that Kenya is moving towards creating value added products for export and am happy to be part of the process and help more entreprenuers who would like to export high quality, finished products.