Toyota C-HR

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“WHEN PEOPLE ASK, IS THIS A CONCEPT CAR?
I KNOW THAT WE’VE ACHIEVED SOMETHING TRULY INNOVATIVE”

HIROYUKI KOBA
C-HR CHIEF ENGINEER

Toyota C-HR has become global phenomenon and talk of the town across the globe. It’s disrupt a SUV markets with both design and driving experience. Some people says “It’s nothing like Toyota-ish”. Toyota C-HR is an exceptional car for exceptional people.

Then how can we resonates this car to that exceptional people?

We create an imagery of that kind of people. People who set their self to be The Captivator, outstanding no one can not Resist to look at. The Mystique, authentic and passionate that surprises everyone nearby. The Perfectionist, always seek for the finest and be the best in everything. And for that kind of people who want…

AGAINST STEREOTYPE

So we create an against stereotype commercial